Privacy policy
Jo Royle Outdoor customer privacy notice
Registered name: Kniffy Limited
We are the controller of your personal data. For more information on controllers and their responsibilities please see our guidance on data protection principles, definitions, and key terms.
This privacy notice tells you what to expect us to do with your personal information.
Contact details
Telephone
0129825824
hello@kniffy.co.uk
What information we collect, use, and why
We collect or use the following information to provide services and goods, including delivery:
- Names and contact details
- Addresses
- Purchase or account history
- Website user information (including user journeys and cookie tracking)
We collect or use the following information for the operation of customer accounts and guarantees:
- Names and contact details
- Addresses
- Purchase history
- Account information, including registration details
We collect or use the following personal information for dealing with queries, complaints or claims:
- Names and contact details
- Address
- Payment details
- Account information
- Purchase or service history
- Financial transaction information
- Correspondence
Lawful bases and data protection rights
Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website.
Which lawful basis we rely on may affect your data protection rights which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:
- Your right of access – You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for. Read more about the right of access.
- Your right to rectification – You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. Read more about the right to rectification.
- Your right to erasure – You have the right to ask us to delete your personal information. Read more about the right to erasure.
- Your right to restriction of processing – You have the right to ask us to limit how we can use your personal information. Read more about the right to restriction of processing.
- Your right to object to processing – You have the right to object to the processing of your personal data. Read more about the right to object to processing.
- Your right to data portability – You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. Read more about the right to data portability.
- Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time. Read more about the right to withdraw consent.
If you make a request, we must respond to you without undue delay and in any event within one month.
To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.
Our lawful bases for the collection and use of your data
Our lawful bases for collecting or using personal information to provide services and goods are:
- Consent – we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
- Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
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- Processing of personal information is necessary to allow for the safe, secure and reliable sale, delivery and return of goods through our online site. Without this data both the customer and the business run a higher risk of financial loss due to inadequate delivery and return information. With this data issues arising around sale, delivery and return can be resolved faster and more reliably. Without this data the customer and business run a higher risk of falling victim to fraud.
For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.
Our lawful bases for collecting or using personal information for the operation of customer accounts and guarantees are:
- Consent – we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
Our lawful bases for collecting or using personal information for dealing with queries, complaints or claims are:
- Consent – we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
Where we get personal information from
- Directly from you
How long we keep information
1 Year
For more information on how long we store your personal information or the criteria we use to determine this please contact us using the details provided above.
Who we share information with
Data processors
WordPress
This data processor does the following activities for us: Website provider
Squareup Europe Ltd
This data processor does the following activities for us: Manage inventory, connect online and offline sales channels, take payments.
Sharing information outside the UK
Where necessary, we will transfer personal information outside of the UK. When doing so, we comply with the UK GDPR, making sure appropriate safeguards are in place.
For further information or to obtain a copy of the appropriate safeguard for any of the transfers below, please contact us using the contact information provided above.
Organisation name: Squareup Europe Ltd
Category of recipient: Payment processor
Country the personal information is sent to: United Kingdom and United States
How the transfer complies with UK data protection law: The country or sector has been assessed as providing adequate protection to data subjects (also known as Adequacy Regulations or UK data bridge)
- About
Jo Royle Outdoor is the oldest independent, technical outdoor store in the Peak District. From humble beginnings as a one-woman operation in a little shop on Buxton Market Place, to the bastion of the Peak District climbing and walking community it has been for decades, Jo Royle has served the people of the Peak District for over 50 years.
In 1972, after Jo quit her job as a teacher, the shop began life just up the road at 22 High Street. Jo, and her husband Brian, quickly outgrew the shop and moved to 7 Market Place in January 1981. In 1975 they opened their second store, ‘The Compleat Mountaineer’ in Hanley, which can only be identified today by an old sign painted on an exterior wall! For over 20 years they built the reputation of the shop; it wasn’t just a place to buy kit but a meeting place for all outdoor enthusiasts, a community united by their love of the outdoors. On Sunday mornings, when the weather was too bad to get out, you would find the shop full of people who had just turned up to see their mates and have a coffee (sometimes provided by a young Andrew Barnes…).
In 2003, Andy and his brother David took over. Seasoned mountaineers, now with a wealth of experience and knowledge under their belts, they furthered what Jo and Brian built. The shop stocked, fitted and maintained ski equipment, technical outdoor clothing and footwear and an abundance of climbing equipment. The shop was renowned for its alpine advice and revered for its local climbing and walking expertise. After over 20 successful years, Andy decided to call it a day in 2025.
Originally the business was going to retire with him, remaining only as a fond memory to the people it had served. But places like Jo Royle cannot be let go. The Peak District is far too big and beautiful a place, at a time when independent shops are becoming fewer and farther between, to lose one of its best outdoor shops. In August 2025 Will took over from Andy. With the help of family, friends, the outdoor industry and the community that has sustained Jo Royle Outdoor for over 5 decades, it will continue as a premier independent outdoor store. A Peak District shop for anyone who wants to get outside and experience the outdoors, whatever the weather and their circumstances.
We hope in 20 years we can look back and say we did Jo, Andy and the people of the Peak District proud x